The recent collaboration between the Premier Boxing Champions (PBC) and Amazon Prime has been generating quite a stir in the boxing world. One of the most significant reactions came from Eddie Hearn, the renowned English boxing promoter, whose exclamation, “It’s a game-changer!” rather concisely summarised the sentiments of many in the industry.
Renowned English boxing promoter and managing director of Matchroom Sport, Eddie Hearn recently commented on the mega-deal struck between PBC and Amazon Prime. Reflecting on the agreement, he termed it as a revolutionary development in the world of boxing. By bringing the sport to a popular streaming platform, it not only increases accessibility for viewers worldwide but also presents a promising prospect for attracting more sponsorship and commercial interest.
The deal seems to have piqued his interest, not just as a boxing promoter but also as a sports enthusiast. “It’s a game-changer!” expressed an evidently excited Eddie Hearn in his reaction. Per him, the accessibility of Amazon Prime coupled with the quality of PBC fights will have a positive impact not only on viewership figures, but it will also revolutionize the way boxing is watched globally.
The partnership between PBC and Amazon Prime marks a significant step up in presenting high-octane boxing matches to a global audience base. Amazon Prime, with its vast worldwide reach, is seen as a lucrative platform for sports, breaking the traditional mould of sports broadcasting. It’s a clear indication of shifting sports broadcasting from conventional TV to digital platforms.
Forwarding his thoughts on the deal, Hearn noted the marketing power that Amazon commands. He emphasized, “They have the means to expose brands and sports at a level few operators can.” Such a platform can be instrumental in widening boxing’s fan base and bringing the sport to more people around the world.
In his statement, Eddie Hearn also acknowledged the competition this step brings to the sports industry. He lauded the step taken by PBC and pointed out the need for staying ahead in the game. “We should also aim to do smarter businesses by aligning with such major platforms like Amazon”, said Hearn, hinting at the likely evolution this will trigger in the sports industry at large.
Boxing has predominantly been a sport that invites a limited, niche audience, both on site and on screen. The advent of streaming services over the past decade has changed the landscape of sports broadcasting substantially, and this initiative between PBC and Amazon Prime is a pioneering move to further extend the scope of the sport.
This deal holds significant potential for the future of the sport and its viewers. As Hearn points out, this may just be the beginning of a trend where sports broadcasters form alliances with online streaming platforms to extend their reach to a wider audience.
Hearn’s comments have resonated widely within the industry, highlighting the monumental impact the PBC – Amazon Prime deal could have across the sporting world. As a prominent name in boxing promotion himself, Hearn’s reflections reveal much excitement in the industry for the new age of sports broadcasting that this partnership signifies.
The boxing world awaits the aftermath of this deal, and Eddie Hearn’s enthusiastic commentary only underlines it’s potential and how it has paved the way for the evolution of boxing’s broadcast and viewership trends.
