Bud Light and The UFC announced today resigned a multi-year renewal of the beer makers sponsorship of the UFC. We will continue to see Bud Light in the middle of the Octagon for years to come.
The sponsorship will increase the number of featured Pay-Per-Views Bud Light is a presenting sponsor of from two to four annually, and the brand will remain a featured sponsor of all additional PPV and television broadcasts. Additionally, Bud Light and UFC will work together to present one special promotional event per year, beginning in 2011 with a live event in New Orleans airing on Spike TV Saturday, Sept. 17.
Bud Light is extending the New Orleans event beyond the fight night with the “Battle on the Bayou” national sweepstakes a three-day, two-night UFC fan experience in the Big Easy. The contest Begins May 2 and fans 21 and older can enter to a win a trip for two to the “Battle on the Bayou” online at www.Facebook.com/BudLight or through UFC-branded Snap Tags on Bud Light point-of-sale materials.
“Bud Light’s sponsorship deal with us a few years ago was a milestone for our organization and the sport,” said Dana White, UFC President. “We couldn’t be more excited about working with Bud Light and continuing our strong relationship.”
As part of the renewal, Bud Light will continue to receive logo placement throughout all UFC events, including in the Octagon, round cards, press conferences, weigh-ins and locker rooms. The sponsorship also allows for integration with the UFC’s digital assets – including UFC.com and UFC’s Facebook and YouTube pages. Bud Light will also release a limited edition UFC aluminum bottle, the first Bud Light bottle to bear the UFC logo.
