Ah, finally. Jon Jones has gone full heel

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This is what I’ve always wanted. Jon Jones has gone full heel. This is what should’ve happened years ago. No more talk about his arrogance, or fake humble attitude. Just go full-Three Stooges and start poking everyone in the eye, Bones. It’s the way it should be, for the better of the sport, your career and the UFC at large.

This solidifies the fact that Jon Jones‘ Instagram account should be watched at all times. He has clearly learned some important marketing lessons, and is now in full heel mode. Naturally, if he embraces this role correctly, he will be a fan favorite within a year or two. Stone Cold was a heel before he became a face, you know.

People love the antihero.

EYEPOKE!